Pivot


It’s been a little over a year since Costa Rica shut down travel from outside. Last March Caribeans was on track for one of the best years with tourism on the rise and more and more positive reviews of our tour. 

April 2020 was absolutely terrifying as we ruminated on how to survive now that we had zero income. I am sure we weren’t the only business owners faced with the sense of loss and responsibility for the well being of not only our families needs but also those families of our faithful employees.

Promises of Government Support vaporized the moment we filed all the mountain of paperwork. Tourism was totally dead with no clear information on when we might be able to operate again. 

After three weeks of “quedando en casa”, I discovered several buckets of paint in our storage room. A week later I had repainted the whole cafe. While I was painting many customers stopped in to see if we were open. So little by little I made coffees and smoothies for folks who asked. 

We also restocked the shelves with chocolate. Once the word got out that you could come to Caribeans and get carry out, our long time regulars started to buy an extra bar or sometimes ten or twenty. Thankfully we had decided to produce as much chocolate as we could for the last two years and we could sell chocolate from our already made stock. 

We wanted to keep paying the full rent as our rental money is the only source of income for our landlord. We needed to keep paying half of the electric bill. and we were paying out any vacation days owed to our employees. 

Somehow we made it through six months without any employees. I spent my days making coffee drinks, selling chocolate, and making breakfasts and sandwiches. We needed to make $200 USD per day to stay open and have something to eat besides eggs and chocolate. 

This time working as the only employee trained me to be more connected with my customers. I made some very good friendships during those six months. It seemed that our business was becoming more of a internet co-working space as well as a thriving coffeeshop. 

Now once the world is getting a little more back to normal we have strengthened our business in the areas that always lost attention before the trials. So as we restarted the tours, we have a more balanced and diversified business. 

No one knows what’s around the next corner, but this business owner is much more hopeful than I was a year ago.

Factory Crushed/Dreams Still Alive

Looks like a t-rex attacked our factory.

Friday the 13th seems like a very unlucky day.  During the night,  a huge fell on top of our house and factory.  The tree crushed our chocolate factory but spared our house.   The event, now called Tree-Rex, occurred during the night while it stormed.  Timing is everything!  Everyone survived.  Even the iguanas!

We love trees and this tree is my personal favorite. For this reason, the loss of such beautiful tree saddens us.  Never-the-less, this tree finished its life naturally right on top of our house and factory.

Since no one perished and our house survived with minor damages, we consider Friday the 13th the luckiest day yet!  Factories are rebuilt and dreams re-sparked!

We will keep our staff fully paid and continue our place as one of the best chocolates produced in Costa Rica.  We stopped production for now, as the roaster is damaged.  Parts and technicians arrive this week to revive our roaster.  This good news means that, once we get Frank the roster running we will start production in the rest of the factory!  The financial challenges we face are why we started a Go Fund Me Campaign .

Any small donation helps!

Another way you can help? Order chocolate online!  We ship anywhere in the world!

Traveling to Costa Rica? Join our Chocolate Factory Tour!   Get the Tree-Rex discount of $22 instead of $28 per person while we rebuild.

 

 

 

Behind Every Great Chocolate Maker…

chocolate maker

Behind every chocolate maker…

They say, that for every great man there is an even greater woman.

For me that statement is perfectly true.  Not that I claim to be a great man.  Going on 25 years now, my wife Jeanne has been right there working to support everything I attempt to do. The few times I have succeeded would never have happened without her.

Today we live a life of Pura Vida here in Puerto Viejo de Talamanca, Limon, Costa Rica.  The pace of life here is quite lazy really.  No wonder the sloth is the local mascot.

I generally spend my day hanging out at the Caribeans Chocolate Tasting Lounge greeting customers, spending time with my regulars and guiding our Chocolate Forest Experience.  Over the last three years we have trained apprentices in the art of chocolate making.  These workers make really good chocolate which means I don’t make to much myself anymore (mostly quality assurance).

My wife Jeanne, on the other hand, is constantly on the move.  She is our main delivery and purchasing agent (except for cacao).  She handles payroll , staff schedules, and daily operations at the chocolate factory.  She does most of the baking and also helps with the tours.  She keeps the family calendar organized, keeps our clothes and dishes clean, keeps our tummies full and keeps the finances in order.  Whew!

chocolate maker
My helpmate.

People constantly praise me for the ethical and ecological way we make our chocolate.  People love Caribeans coffee and our chocolate.  Our coffee shop is nearly always full of people enjoying our products.  Our tour guests leave with a new appreciation for chocolate and I often get called nick names like Pauly Wonka or the Willy Wonka of Talamanca.  I have received prizes for our chocolate and hear over and over “this is the best chocolate I have ever tasted”.

The truth is Caribeans is totally dependent on many people who may never hear the accolades.  Firstly, we cannot make good chocolate with out good cacao.

So, behind every good chocolate maker there is an even better cacao farmer.

chocolate maker
Organic farmer…good idea.

Cacao farmers are spending many times more effort than the chocolate maker.  They must trim and prune the trees. They maintain the cacao forest with constant machete work.  They remove damaged fruit, and harvest ripe fruit. They crack open cacao pods and remove the beans.  They must successfully ferment the beans to develop flavor. They pray for sun and wait ten days or so for the beans to dry.  They will clean and sort any foreign material and defective beans before sending us the cacao.

Secondly, even the best cacao cannot be made into chocolate without experienced chocolate makers. Our chocolate makers have to use the right roasting profile in order to get the best from the beans.  They refine, temper and mold the chocolate.  They also package our chocolate by hand.  What we don’t package is used in our bakery and for chocolate drinks in the coffee shop.

Jeanne couldn’t make those amazing brownies without the excellent quality chocolate.  Her banana chocolate muffins would be nothing special without the chocolate she uses. Our iced mocaccino would be average without all of the others who worked in the field.

chocolate maker
Brownie Sundae!

I couldn’t even greet any customers if our product wasn’t made with love and care.  I couldn’t guide tours and give tastings and hear the praises without the help of so many people.

Our lives are totally Pura Vida and I have many people thank for that; Especially my wife Jeanne!  You are that greater woman who makes me the man I am!

 

 

DocHeads Movie Night! George Harrison: Living in a Material World part one.

DocHeads Movie Night

Every Friday night at Caribeans Coffee & Chocolate we show a free documentary film and have a lively discussion afterwards.  We are entering our second year of DocHeads Movie Night!  If you love documentary films and want to join us we start at 6:30 pm every Friday.

DocHeads

This Friday we will be showing the first part of George Harrison: Living in a Material World.  Free movie and discussion.  Show starts at 6:30 pm.

Official trailer.

See our calendar for other events.

New Webpage design!

Over the last couple of weeks we have been hearing that www.caribeanscr.com or www.caribeanschocolate.com was not working properly.  Since I used to be a tech guy, I of course decided to “fix” the problem.  After a couple of hours I had broken both sites and could not fix the issues.  So making lemons in to lemonade, I decided to start over from scratch.  I hope you all like the new design and now both domains are working!

Maybe, I should keep with the coffee and chocolate making, but I feel victorious right now!

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